Scholarships may cover either 25%, 50% or 100% of tuition not to exceed 32 CH (one academic year) Books, fees, housing, etc. are not covered.
Discover an unparalleled business education at AUD’s School of Business, renowned for cultivating graduates who seamlessly transition into the professional realm. Recognized by both students and employers, our programs are designed to produce graduates with a diverse skill set and profound professional knowledge, making them exceptionally competitive in the dynamic business landscape.
Immerse yourself in forward-thinking, career-oriented education that goes beyond textbooks. We instill critical thinking, ethical awareness, and cultural sensitivity in our students, shaping them into future global business leaders. The School of Business offers a comprehensive array of programs, including the Bachelor of Business Administration (B.B.A.) with majors in Accounting, Economics, Finance, Marketing, and Advertising and Integrated Marketing Communications.
Dive deeper into specialization with our IAA Certificate in Marketing Communications and Certificate in Management Accounting. Elevate your career prospects with our advanced degrees, such as the Master of Business Administration (M.B.A.) featuring concentrations in Finance, Management, and Marketing. Explore unique domains with the Master of Arts in Intellectual Property and Innovation Management (MA. IPIM) or sharpen your executive acumen with the Executive Master of Business Administration (E.M.B.A).
Our distinguished faculty comprises highly qualified professionals who maintain active connections with the business community through research, consultancy, and professional associations. This ensures that our students are immersed in a demanding yet intellectually rewarding environment. Across all programs, our curriculum is not just robust but also emphasizes applied skills and professional ethics, preparing students for success on the global stage. Join us at AUD’s School of Business, where education meets excellence.
Embark on a transformative journey with the Bachelor of Business Administration (B.B.A.) program at AUD, a dynamic educational experience shaping individuals into adept and responsible leaders for today’s global economy. Tailored to provide a robust foundation in business principles, this four-year, 123 credit-hour program equips students with the knowledge, skills, and abilities necessary for diverse careers in business-related fields and sets the stage for advanced graduate studies.
Choose your path within the B.B.A. program by specializing in one of five majors:
- Accounting: Delve into the exciting realms of accounting, navigating from core subjects like Cost Accounting and Auditing to elective pathways such as Fraud Accounting and Forensic Accounting, along with a focus on business law.
- Economics: Explore core subjects like Managerial Economics and Macroeconomics before delving into specialized areas including Public Finance, Risk and Insurance, and Oil and Energy Economics.
- Finance: Master Corporate Finance, Financial Modeling, and Investment and Portfolio Management. Explore electives like Money and Banking, Commercial Banking, and International Economics.
- Marketing: Gain a solid understanding of the marketing mix, choosing from a range of core and elective subjects such as Sales Management, Consumer Behavior, Retail Management, and E-marketing. Ideal for those with strong communication skills and entrepreneurial spirit.
- Management: Acquire a comprehensive understanding of both quantitative and qualitative aspects of management, covering Operations Management, Decision Making, Leadership, Change and Innovation, and Organizational Behavior.
- Advertising and Integrated Marketing Communications: Tailored for those inclined towards communications, this major focuses on comprehensive brand development, from creative message execution to data-driven communication analysis, sales promotion, public relations, event sponsorship, and effective media management.
Upon program completion, students will possess a well-rounded foundation in business disciplines, effective communication skills, proficiency in information technology applications, and a global perspective. Enrich your educational journey at AUD’s B.B.A. program, where each major offers a unique pathway to success in the dynamic world of business.
For the full course descriptions view the e-brochure.
MMU INTERNATIONAL PROGRESSION PATH
Unlock unparalleled opportunities at the American University in Dubai, where we redefine the educational landscape with a groundbreaking initiative. In today’s professional realm, international exposure and advanced degrees are indispensable, and we provide a unique avenue to seamlessly integrate both, enhancing the value and impact of your education.
Our strategic partnership with Manchester Metropolitan University (MMU-UK), commencing in September 2020, is a convergence of excellence. Both institutions boast accreditation from the prestigious Association to Advance Collegiate Schools of Business (AACSB International), a distinction held by only 5% of global business schools.
Experience the International Progression Path in Business and Management, a revolutionary journey tailored for high school graduates aspiring to broaden their horizons. Spend your initial three years at AUD, immersing yourself in a world-class education, before seamlessly transitioning to MMU-UK for the final year. Graduates of this path earn a B.B.A. degree from AUD, encompassing a general discipline or one of six specialized majors, and a B.A.(Hons) in Business Administration Management from MMU.
But that’s not all—seize the opportunity to extend your academic prowess. Opt for an additional year at MMU to earn your Master’s degree, solidifying your expertise and global perspective.
Dr. Assaad Farah, the Dean of the School of Business and Associate Professor of Management at AUD, underscores the timeliness of this initiative. In a landscape where students are increasingly opting to stay in the UAE, the International Progression Path offers a top-tier education for the first three years at AUD, followed by the option to elevate your academic journey with a transformative final year in the UK. Redefine your education, embrace global opportunities, and chart a course towards success with AUD’s innovative International Progression Path in Business and Management.
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